Who needs innovation?

When it comes to embracing and practicing innovation, people can be generally divided into four categories, each looking at innovation from a different angle. Which group do you and your organization belong to?

SHAPER:	Those who shape the market and the way business is done.
COMPETITOR:	Those who differentiate the offering on a competitive market.
IMPROVER:	Those who seek to achieve operational excellence.
DESPERADO:	Those who fight for survival or seek ways to keep up with the competition.

  (extracted from SIT Scandinavia AB, Uppsala, Sweden)

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